You do have to take different approaches with your online marketing when your business is service-based. The approach is quite similar to selling actual products and you can employ many of the same principles.
One of the challenges depends on the nature of the service you offer. Very many service providers only have a one-time deal, and it’s over once the service is performed. So it’s quite a lot more important for you to have an effective lead generation set up in place and ready to go.
All right, here is a clever approach to using other niches to promote yours and also build your business. What you want to do if you want to make this work is do a lot of research and follow some specific criteria. You need to find niches that are related in some way to yours, and they have to be close enough so the people in those niches will want your product or service. Then build some Facebook pages that target those audience and offer them some good and relevant content. You must first give by just being helpful and providing them with really good stuff. Then you can feel fine exposing them to your business and your websites or capturing their leads.
Making videos is a great method of promoting your business. With this method the first thing you’ve got to do is locate niches that are reasonably closely related to what you are already doing. Once you make your videos, you will tag them using keywords from the other niches. Use the same method to create your video titles. So basically what you’re doing here is quickly and effectively expanding the potential of your videos’ reaches. If you can track down highly viewed videos, try making your video titles a little bit similar to those so that you can use the search volume at YouTube to your advantage. You won’t have to worry about seeming devious or dishonest because your work will all be closely related.
A great approach when you’re a service provider who wants to market her business comes from traditional Internet Marketing. You’ll want to use content that you already have or that you are going to create and then work hard to have syndicated on other established websites. This is a different idea than simple guest writing or blogging. With this technique you’ll be submitting your work to the top three (or so) article directories.
If you are composing an article for syndication, for one thing, you are going to try to hit somewhere around a thousand words. You are going to be trying to bring in the absolutely best webmasters so it’s important that your content is as good as it can actually be.
Lead generation is the bread and butter for those who are service providers on the net. It does not matter if your prospects come from online or offline, and you should be working both sides of the aisle. What is important is that you put that effort into building as many leads as you possibly can. If everything is done correctly, you should be able to build a good stable of inflowing leads.